

The lucy® brand has released a new Organic Cotton Yoga Collection. A first for the brand, the new collection offers an eco-conscious alternative for cotton-loving yoga enthusiasts. The introduction of the Organic Cotton Yoga Collection marks the lucy® brand's first step toward offering an increased range of sustainable products.
"Organic cotton was the most natural way for us to add depth to our eco-friendly offerings," said Judith Kempe, Director of Design for lucy activewear. "We recognized a demand for sustainable apparel within the yoga marketplace and set out to develop a high quality organic cotton yoga line with the same great lucy® design details our customers know and love."
Leading the collection is the lucy® Organic Cotton Hatha Pant (pictured). Designed with the same popular silhouette, including defining back seams and a compressive contrast waistband, the Hatha Pant now comes in eco-friendly organic cotton in addition to lucy powermaxTM. The collection also includes an organic cotton version of the brand's top-selling Karma Racerback. Featuring a cool palette of blues and lilacs mixed with bright whites and lucy® black, the collection's coverups, tanks, and pants are designed to flatter and inspire.