The 7 For All Mankind® brand has opened its first flagship store in Germany. Located in Berlin's Quartier 206 shopping center, the store marks the brand's third boutique to open in Europe.

The 90-square-meter store was designed and developed with the same spirit that the California brand breathes into all its collections: luxury and modern elegance. Men's and women's apparel and accessories collections are displayed in a space whose architectural style recalls 1950s-era Californian modernism. A central entrance flanked by two large windows brings sunlight to the store's interior, while walls with a white laquered finish offer a striking contrast to a cement denim display wall and bronze-colored hanging systems. A new, natural-looking version of the brand's signature Zebrano wood is incorporated into store fixtures like a central table and the cash wrap. 

"Germany is an extremely important strategic market for us, and its consumers have always been very receptive towards our brand," said Massimo Ferrucci , General Manager of 7 For All Mankind. "After a big success in Paris, with our first European boutique opening in Rue Saint Honoré, and our recent Antwerp flagship opening, the Berlin flagship is another major step forward in 7 For All Mankind's retail development strategy."

The 7 For All Mankind® brand celebrated the boutique's opening with a special in-store breakfast. The event drew media representatives from key fashion publications, as well as style opinion leaders and German celebrities.