An image from the award-winning Wrangler® Blue Bell® website, which enables viewers to propel model Tony Ward across the screen as they view the collection.

The Wrangler® brand in Europe recently earned five awards for its web and advertising work at the prestigious Cannes Lions international advertising festival.

The brand's latest advertising campaign, "Red," received a Gold Prize in the Photography category. Developed by the Wrangler EMEA (Europe, Middle East and Africa) Marketing and Creative Teams in collaboration with Paris agency Fred & Farid and shot by noted photographer Jeff Burton, the high-energy, visceral print campaign features men and women captured in the energy of the moment, saturated in red water or caught in a fury of red dust.

Wrangler® Blue Bell®, the brand's premium denim line, also took home four awards for the website featuring its Spring/Summer 2010 collection. Created by the Wrangler EMEA team, in collaboration with Swedish digital agency Kokokaka, bluebelljeans.com employs interactive technology, cinematic special effects and legendary model Tony Ward - with ground-breaking results. The campaign earned a Gold Prize in the Websites/Microsites category for clothing and accessory businesses. It also earned three awards in the Craft category - Gold for Interface & Navigation, Silver for Best Use of Video, and Bronze for Best Music/Sound Design.

The Wrangler® brand's achievements at Cannes Lions crown an incredible 18 months for the brand. Early this year, the Spring/Summer 2010 Blue Bell® website earned four awards at New York City's One Show, Webby and Clio events. The brand's Spring/Summer 2009 advertising campaign received the Press Grand Prix award at last year's Cannes Lions festival, in addition to Print Advertising Campaign of the Year honors at the 2009 Lucie Awards, a top U.S. photography festival, and several awards at EPICA 2009, a leading European creative awards program.

 "This is the best possible result! The Wrangler® team all felt that we'd produced strong work, and the Blue Bell® site had already won prizes in New York. But to take a Photography Gold Prize for the Red campaign and four awards for Blue Bell's website at Cannes Lions is incredible," said Adam Kakembo, Marketing Director, Wrangler EMEA. "It is Wrangler's strategy to produce cutting edge creative work at the forefront of technology. We will keep pushing toward what is possible, keep entertaining and keep reminding people that Wrangler is an incredible denim brand."