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Splendid® Brand Opens Florida Retail Store

The Splendid brand's Florida retail store

The Splendid® brand recently opened a retail store in Aventura, Florida. Located in the popular Aventura Mall, the store marks the brand's second retail boutique and establishes a South Florida destination for experiencing the world of Splendid.

The 1,810-square-foot store contains all of the Splendid® brand's collections - Splendid, Splendid Mills, Splendid Girl and Splendid Littles - in a greater range of shades and styles, highlighting the breadth of color that first made the brand a fashion favorite.

A green wall of living vegetation brings the outdoors into the store, while a storefront comprised of floor-to-ceiling glass doors contributes to the space's light, open aesthetic. A blank backdrop of European white oak floors, white plaster walls and white lacquer shelves transform the Splendid® collection into a prominent design element, making the color of the clothing a focal part of the store.

"We are excited to announce the opening of our second retail location, bringing the Splendid® brand and its signature lifestyle directly to consumers in the South Florida region," said Jonathan Saven, President of Splendid.  "The store is designed to make visitors feel instantly at home in an environment as comfortable as the collection." 

Founded in 2002, the Splendid® brand is the culmination of a search to find the softest fabric and most color-absorbing yarns in the world in order to create the ultimate T-shirt. The brand began as a full T-shirt collection with nine basic bodies and has since grown to become an extensive collection of tanks, thermals, dresses, shorts and more.

 The brand's varied collections     A signature horse statue design element

The Splendid® brand's varied collections and a horse statue, a signature store design element.